On the latest Gameday Podcast, Jennifer Miranda speaks to Kike Levy about her rise from late starter to world-level boxer, the mental discipline behind elite performance, and why women’s sport needs to be built and sold as a distinct commercial product.
Jennifer Miranda’s story is unusual even by elite sport standards.
In conversation with Kike Levy on the Gameday Podcast, the Interim WBA World Champion, Intercontinental champion and multiple-time Spanish champion reflects on her rise from a late start in boxing at 23 to fighting on one of the sport’s biggest stages. She became the first Spanish woman to sign with Most Valuable Promotions and the first Spanish boxer to fight for the undisputed world title at Madison Square Garden.
But this episode is about more than boxing. It’s about what women’s sport still has to overcome and why its commercial potential remains underpriced.
Miranda describes building her career in an environment with few female role models, limited support and little belief that women’s boxing could become a serious commercial product. She talks openly about learning the sport late, training through setbacks and having to create her own standards in the absence of a clear pathway.
One of the sharpest points in the conversation is about the business model around women’s sport. Miranda and Levy argue that the sector will grow faster when it is treated not as a version of men’s sport, but as a distinct product with its own audience, energy and value proposition. In boxing, that means recognising that women’s fights are not simply the same product with different athletes. They create a different kind of intensity, pace and entertainment value, and should be marketed accordingly.
The episode also explores the psychology of performance. Miranda shares the mental tools that helped her navigate injuries, pressure and career uncertainty, from disciplined self-talk to deliberately finding new challenges during setbacks. Those habits, she suggests, were as important as talent in reaching the top.
Her experience outside the ring, including her appearance in Netflix’s La Casa de Papel, adds another layer to the discussion. It reinforces one of the central ideas of the episode: in modern sport, athletic performance alone is rarely enough. Visibility, storytelling and personal brand now shape opportunity as much as results.
For NJF Holdings and Gameday, the conversation speaks to a broader point. As Nicole Junkermann believes, women’s sport is no longer a niche category asking for attention. It is an increasingly valuable entertainment asset with room for smarter investment, better positioning and much stronger long-term growth.
Key takeaways
Listen to the full podcast and follow Gameday – powered by NJF Holdings, founded by Nicole Junkermann:
Youtube: Gameday
Instagram: @gamedaysports
TikTok: @gamedaysports_
Spotify: Gameday
LinkedIn: Gamedaysportsmedia
Apple Podcasts: Gameday