How does one of the most followed football clubs in the Americas turn the passion of tens of millions of supporters into a modern, resilient business?
In this episode of Gameday Podcast, Kike Levy sits down with Héctor González Iñárritu, President of Club América and former Director of Mexico’s national teams, for a masterclass in running a century-old sporting institution under relentless pressure to win.
The conversation opens up the inner workings of Liga MX, from the debate over centralising broadcast rights to the league’s remarkable success in the United States, a market every major European league covets. Héctor explains how the Leagues Cup with MLS came about, why Mexican clubs fill American stadiums, and what the 2026 FIFA World Cup means for football’s next phase of growth.
He also charts Club América’s transformation from football club to media and data business: the adoption of artificial intelligence to understand and segment supporters, the shift in sponsorship from logo visibility to data-driven partnerships, and why fan emotion, not the balance sheet, remains the product. The discussion takes in the wave of private equity flowing into sport, the changing economics of television rights, and why live events keep gaining value in an on-demand, AI-driven world.
Whether you’re interested in sports investment, fan engagement, football business in Latin America or the future of live entertainment, this episode offers rare insight from one of the industry’s most experienced executives.
Watch the full episode on the Gameday by NJF Holdings YouTube channel, or listen via Spotify and Apple Podcasts.