Italian women’s volleyball will reach more screens than at any point in its history from the 2026-2027 season, under a new broadcast structure agreed by Spike Media – the joint venture between Gameday by NJF Holdings, and the Women’s Volleyball League (Lega Pallavolo Serie A Femminile).
The plan, reported by Il Sole 24 Ore, combines three layers of distribution. Rai continues as the free-to-air home of the sport. DAZN will stream the entire Fineco Serie A1 regular season and play-offs, the Frecciarossa Coppa Italia, the Italian Super Cup and selected Serie A2 fixtures. And for the first time in Italy, three matches from every regular-season round will be streamed live on the social media channels of the League, its clubs and the players themselves.
That third layer is the innovation. Distributing live matches through athletes’ own profiles takes the sport directly to younger audiences on the platforms they already use, rather than asking them to seek it out. Simone Tomassetti of Spike Media described the result as the most accessible volleyball league ever assembled.
The timing could hardly be better. Italy’s national team holds both the Olympic title, won at Paris 2024, and the world title, won in Thailand in 2025. The 2025-26 domestic season drew 13 million television viewers and nearly 600,000 fans to arenas. League president Mauro Fabris said the new plan gives the competition an unprecedented media platform, with younger generations as the priority.
The agreement also marks a structural shift. From next season, Spike Media takes over management of the League’s national and international media rights from Volleyball World, the joint venture between the FIVB and CVC Capital Partners, adding rights distribution to its existing remit across marketing, sponsorship and events.
Gameday develops projects and platforms across sport, media and entertainment, and is part of NJF Holdings, the investment company founded by Nicole Junkermann. The Spike Media partnership reflects NJF Holdings’ conviction that women’s sport is one of the most compelling growth stories in the global sports economy – and that the clubs, leagues and athletes who own their audiences will define its next chapter.
Read the original coverage in Il Sole 24 Ore.