In a commentary published by Il Sole 24 Ore, Nicole Brachetti Peretti, Founder of NJF Holdings, argues that the next phase of growth in sports investment will not be driven by individual clubs, star athletes, or traditional media rights alone, but by league-level infrastructure, governance, and technology platforms.
The piece explores how changing fan behaviour, digital distribution, data, and artificial intelligence are reshaping the economics of sport, making scalable league models and year-round engagement essential for long-term value creation. It highlights womenâs sport as a particularly compelling opportunity, where lighter legacy structures allow innovation to be embedded from the outset.
Drawing on the Italian womenâs volleyball league as a case study, the commentary shows how coordinated governance, shared technology, and centralised commercial strategy can strengthen clubs, improve fan engagement, and create more resilient investment ecosystems.
Why it matters: Sport is becoming a platform business, and investors who focus on league infrastructure, technology, and governance will capture more durable, scalable value than those chasing individual assets.
Read the full commentary (Italian, subscription):
https://24plus.ilsole24ore.com/art/sport-e-investimenti-nuove-strategie-fronte-novita-tecnologiche-e-piattaforme-AIsXnjy